Integrated Media Planner (Digital Marketing)

TL;DR

Integrated Media Planner (Digital Marketing): Developing and optimizing integrated, performance-driven media strategies across paid search, social, and programmatic channels with an accent on audience insights and cross-channel budget allocation. Focus on designing full-funnel media strategies, conducting market research, and improving campaign efficiency to drive business impact for clients.

Location: Remote (Must be based in the United States)

Salary: $70,000 – $80,000

Company

A fast-growing digital agency recognized as a Best Place to Work by Ad Age and Glassdoor.

What you will do

• Analyze performance data to guide budget allocation and optimize media investment across the funnel.
• Develop and execute integrated full-funnel media strategies across Paid Search, Social, and Programmatic channels.
• Partner with activation, creative, and analytics teams to ensure aligned strategy and seamless execution.
• Conduct audience research and competitive analysis using tools like Pathmatics, GWI, and Resonate.
• Lead testing and learning initiatives across channels to support continuous innovation.
• Deliver strategic insights and performance recommendations through client-facing presentations and reports.

Requirements

• 2-3 years of experience in paid media advertising or digital strategy within an agency or marketing environment.
• Hands-on experience with Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms.
• Strong understanding of full-funnel digital media strategy and performance measurement methodologies.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Must be authorized to work in the U.S. (This position is not eligible for immigration sponsorship).

Nice to have

• Experience managing large, complex accounts with seasonal planning cycles.
• Background working with omni-channel retail brands with online and offline conversion goals.
• Knowledge of audience targeting, forecasting, and budget management.
• Experience contributing to campaign testing frameworks.

Culture & Benefits

• Remote-first culture with flexible schedules.
• Unlimited PTO and an extended winter holiday break.
• Comprehensive medical, dental, vision, life, and pet insurance.
• 401(k) matching and 100% paid parental leave.
• Annual Class Pass credits.