Associate Director, Performance (Performance Marketing)

TL;DR

Associate Director, Performance (Performance Marketing): Spearheading the strategy, execution, and optimization of complex paid media campaigns with an accent on ROI maximization and data-driven excellence. Focus on managing large-scale multi-channel campaigns and leveraging advanced optimization techniques like predictive analytics and algorithmic bidding.

Location: Dubai, United Arab Emirates (Hybrid: office around four days a week)

Company

hirify.global is an AI-driven media operating unit and a global creative transformation company that helps leading brands navigate change and deliver growth.

What you will do

• Lead the development and implementation of sophisticated, data-driven paid media strategies across the full customer journey.
• Partner with the Planning team to shape integrated media plans, channel choices, and measurement approaches.
• Oversee large-scale multi-channel campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Implement advanced optimization techniques, including A/B testing, predictive analytics, and algorithmic bidding.
• Analyze campaign performance to provide actionable insights and strategic recommendations to clients.
• Manage relationships with key platform partners to drive innovation and enhance campaign performance.

Requirements

• 8+ years of experience in performance marketing with a proven track record of managing campaigns at scale.
• Deep expertise in paid search and paid social platforms (Google Ads, Meta, LinkedIn, Snapchat, TikTok).
• Strong analytical skills and proficiency in tools like Excel, Google Analytics, and Google Data Studio.
• Advanced understanding of attribution modeling, audience segmentation, and bidding strategies.
• Proven leadership skills and the ability to mentor junior team members.
• Must be based in or able to work from the Dubai office under a hybrid model.

Culture & Benefits

• Access to global WPP networks for professional growth and cutting-edge marketing learning.
• Competitive medical, vision, dental insurance, and group retirement plans.
• Significant paid time off and dedicated employee mental health awareness days.
• Preferential partner discounts and regular in-office team events.
• Inclusive environment with various employee resource groups and equal opportunity policies.