Account Director, Media Planning (Marketing)

TL;DR

Account Director, Media Planning (Marketing): Leading media planning for the BT Group to drive client satisfaction through expertly developed media plans with an accent on brand and demand generation. Focus on coordinating cross-media marketing professionals, optimizing campaign effectiveness, and managing high-level stakeholder relationships.

Location: Hybrid (London, UK) — teams are in the office around four days a week

Company

hirify.global is an AI-driven media operating unit and trusted growth partner for the world’s leading brands, leveraging the WPP Open platform to deliver creative personalisation at scale.

What you will do

• Lead planning across key brand campaigns, ensuring smooth activation by coordinating with clients and Activation teams.
• Conduct research to determine and support planning recommendations, including target audience analysis.
• Own and deliver weekly campaign insights and results to ensure high-quality responses.
• Liaise with multiple clients and stakeholders to maintain strong professional relationships.
• Evaluate channel and publisher selections and budgets in collaboration with the Activation team.
• Train and manage junior team members to ensure the delivery of high-quality output.

Requirements

• At least five years of experience in a pure media planning role.
• Proven experience at a Media Planner Manager level with a solid understanding of Brand Planning principles.
• Mastery of planning and insight tools such as eTelmar, TGI, YouGov, and WARC.
• Strong communication and presentation skills, with confidence in front of clients and stakeholders.
• Must be based in the UK and able to work from the London office approximately four days a week.

Nice to have

• Experience in both offline and online media.

Culture & Benefits

• Comprehensive benefits package including medical, vision, dental insurance, and group retirement plans.
• Significant paid time off and employee mental health awareness days.
• Inclusive environment with employee resource groups and frequent in-office team events.
• Opportunities to leverage the extensive global WPP network for professional growth and connections.