Product Marketing Specialist (Fintech)

TL;DR

Product Marketing Specialist (Fintech): Supporting go-to-market efforts for product, partnership, and client program launches with an accent on messaging alignment and launch execution. Focus on translating complex fintech offerings into compelling narratives and conducting market research to drive product positioning.

Location: Must be based in or able to commute to Overland Park, KS (Hybrid)

Company

hirify.global is a global B2B payments infrastructure partner for manufacturers, retailers, travel companies, and banks, enabling over $8B in annual trade.

What you will do

• Plan and execute go-to-market strategies for new products, partnerships, and client programs.
• Manage the creation of launch assets including sales enablement materials, presentations, and landing pages.
• Support partner marketing initiatives through events, co-marketing campaigns, and content co-creation.
• Conduct market research to identify trends, customer needs, and competitive differentiation.
• Collaborate cross-functionally with Product, Sales, and Demand Generation teams to ensure cohesive storytelling.
• Track project progress and manage deliverables using project management tools.

Requirements

• Approximately 3 years of experience in B2B product marketing, market research, or strategic marketing.
• Strong writing and communication skills with the ability to translate complex concepts.
• Experience with project management platforms such as Asana or Jira.
• Ability to thrive in a fast-paced, cross-functional environment.
• Must be authorized to work in the United States.

Nice to have

• Prior experience in fintech, SaaS, or the payments industry.

Culture & Benefits

• Competitive salary and 401K matching.
• Comprehensive health benefits including medical, dental, and vision.
• Paid parental leave and generous paid time off.
• Support for work-life balance and professional empowerment.
• Disability and life insurance coverage.