Senior HR Business Partner (AdTech)

TL;DR

Senior HR Business Partner (AdTech): Managing all people-related operations, culture, and HR strategy for the EMEA region with an accent on UK employment law and operational efficiency. Focus on coaching people managers, navigating complex employee relations, and driving consistency in HR practices across multinational teams.

Location: Hybrid (United Kingdom)

Company

hirify.global is a leading independent omnichannel ad tech platform that empowers marketers to create and optimize ad-supported experiences across CTV, digital, linear, and social channels.

What you will do

• Act as the primary HR advisor for managers and employees across EMEA on development, policies, and people practices.
• Manage complex employee relations and ensure compliance with local labor laws, with specific depth in UK employment law.
• Own HR operational excellence, including employee data maintenance, contracts, and the full employee lifecycle from onboarding to offboarding.
• Champion company culture and DEI goals, facilitating engagement initiatives based on survey insights.
• Support workforce planning, performance management, talent development, and organizational design.
• Partner with Legal, Finance, and external advisors on cross-functional HR projects.

Requirements

• Proven experience as a Senior HR Business Partner supporting teams across EMEA.
• Strong knowledge of UK employment law and HR practices.
• Experience in fast-paced, multinational tech environments.
• Hands-on experience with HRIS/HCM systems such as Workday, SuccessFactors, or BambooHR.
• Ability and willingness to travel internationally as required.
• Bachelor’s Degree in HR or a related field.

Culture & Benefits

• Flexible hybrid working model.
• 27 days annual leave plus bank holidays.
• Private Medical Health Insurance, Life Insurance, and Pension Scheme.
• Budget for professional development and L&D programs.
• Various perks including Cycle to Work, Season Ticket Loan, and Nursery Scheme.
• Employee Assistance Programme and Classpass membership.