Marketing Manager (Edtech)

TL;DR

Marketing Manager (Edtech): Developing and executing marketing programs for MyTutor and IXL to expand brand reach and engagement with an accent on B2C consumer strategies and B2B field marketing. Focus on brand messaging, lead generation, and managing seasonal promotional campaigns to attract students, parents, and school administrators.

Location: Must be based in the London office (Old Street)

Company

Global EdTech leader providing personalized learning platforms and tutoring services to millions of students worldwide.

What you will do

• Manage the MyTutor B2C brand marketing plan, developing strategies to attract and retain customers.
• Refine brand messaging and produce content marketing materials, including emails and social media.
• Execute seasonal and promotional campaigns while coordinating communication efforts.
• Create and execute B2B field marketing campaigns to attract new school-level customers.
• Develop sales enablement resources and marketing collateral for B2B efforts.
• Partner with the Events team to support outreach and sales events.

Requirements

• BA/BS degree and 7+ years of experience in brand, communications, or integrated marketing.
• Proven track record with consumer-facing brands and strategic planning.
• Exceptional written communication skills.
• Ability to manage complex, cross-functional projects from start to finish.
• Working knowledge of the UK educational system and tutoring space.
• Must be based in London; position is subject to an Enhanced DBS Disclosure check.

Nice to have

• Experience with marketplace brands.
• Previous experience in Edtech.
• Proficiency with Google Workspace and social media publishing tools.

Culture & Benefits

• Collaborative culture fostering the open exchange of ideas.
• Mission-driven environment focused on making a positive difference for learners and educators.
• Values kindness, respect, passion, and authenticity.
• Diverse and inclusive work environment.