Rare Diseases Brand Lead (Pharmaceutical)

TL;DR

Rare Diseases Brand Lead (Pharmaceutical): Leading the development of global brand strategy and commercial tactical plans for rare disease treatments across the EU and International markets with an accent on insight-driven strategies and cross-functional collaboration. Focus on optimizing product launches, life cycle management, and translating scientific data into actionable marketing initiatives.

Location: Preferably located in Parma, Italy with availability to travel internationally

Company

International research-focused biopharmaceutical group with 90 years of experience, operating in more than 30 countries.

What you will do

• Develop and execute insight-driven global brand strategies in partnership with cross-functional partners.
• Lead the global brand strategic plan and own the EU & International commercial tactical plan for implementation.
• Co-lead the core team to optimize strategies, drive product launches, and manage product life cycles.
• Provide support and guidance to affiliates regarding promotional materials, trainings, and special projects.
• Translate scientific data into marketing initiatives and uncover actionable patient journey and competitive insights.
• Establish and maintain strong relationships with Key Opinion Leaders (KOLs).

Requirements

• University degree in Science and/or Marketing.
• 5+ years of progressively responsible marketing or commercial experience in pharmaceutical or biotechnology environments.
• Fluent English proficiency.
• Strategic mindset, scientific aptitude, and financial acumen.
• Preferably based in Parma, Italy.

Nice to have

• Rare disease marketing experience.
• Digital marketing experience.
• Prior global or regional experience.

Culture & Benefits

• Comprehensive healthcare programs and work-life balance initiatives.
• Competitive salary package with performance bonuses.
• Flexible working arrangements and remote work options.
• Robust relocation support and tax assistance services for foreign colleagues.
• Dynamic environment with access to professional resources and training.