Campaign Manager (AdTech)

TL;DR

Campaign Manager (AdTech): Execution and optimization of mobile advertising campaigns to maximize ROI and user acquisition for a B2B monetization platform with an accent on data analysis and budget allocation. Focus on testing new ad formats, analyzing performance trends via Google Looker and Excel, and scaling global network acquisition.

Location: Hybrid (Imola, Italy)

Company

hirify.global is a leader in the 'play-and-earn' mobile loyalty space and operator of LoyaltyPlay, a B2B monetization platform for mobile app publishers.

What you will do

• Execute, analyze, and optimize mobile advertising campaigns daily to identify performance trends.
• Manage budget allocation across global networks to maximize ROI and scale acquisition efforts.
• Collaborate with the growth team to develop and test campaign strategies and creative assets.
• Monitor mobile market trends and competitive data to identify new industry opportunities.
• Test emerging ad formats and placements to isolate variations yielding the highest conversion and user quality.
• Troubleshoot tracking and performance fluctuations to maintain high campaign health.

Requirements

• Degree in Economics, Analytics, Math, or Statistics (recent graduates are welcome).
• Advanced skills in Excel or Google Sheets for data manipulation and performance analysis.
• Professional fluency in English for collaboration with a global distributed team.
• Strong problem-solving abilities and a proactive, "can-do" attitude.
• High level of reliability and attention to detail when managing budgets and configurations.

Nice to have

• Experience managing digital or mobile advertising campaigns (especially CPM, CPI, and CPL models).
• Working knowledge of major platforms such as Meta Ads Manager, TikTok Ads, Snap Ads, X, Reddit Ads, or Taboola.

Culture & Benefits

• Full-time, permanent employment.
• Hybrid work model based in a collaborative office space in Imola (BO).
• International environment with opportunities to work closely with global teams.
• Professional growth within the fast-paced mobile gaming and ad tech industry.