Paid Search Manager (Marketing)

TL;DR

Paid Search Manager (PPC/Lead Gen): Designing and scaling pan-European search and lead generation engines for a global brand with an accent on campaign architecture and multi-market optimization. Focus on translating strategy into operational plans, managing multi-million budgets, and leading a performance marketing team.

Location: Hybrid in London, United Kingdom

Company

hirify.global is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for global brands.

What you will do

• Lead the implementation of pan-European search strategy, including campaign architecture and market launch sequencing.
• Define and own KPIs, dashboards, and MI to track performance, budget pacing, and incremental ROI.
• Scale campaigns across international markets, managing localisation, transcreation, and creative testing.
• Establish governance, access controls, and safe automation guardrails for ad accounts.
• Design and execute test & learn frameworks to identify scalable growth levers.
• Line-manage a Performance Marketing Executive, providing coaching and priority setting.

Requirements

• Must be based in London, UK to support a hybrid work model.
• 5+ years of experience scaling paid search for enterprise clients or large businesses.
• Expertise in Google Ads (Search, Shopping, PMax), Microsoft Ads, and Merchant Center.
• Experience managing multi-million budgets and building financial forecasts and ROAS targets.
• Technical proficiency in GA4, Google Tag Manager, and marketing APIs.
• Proven track record in B2B lead generation or large-scale eCommerce.

Nice to have

• Experience with enterprise-level ad account governance and platform migrations.
• Familiarity with privacy-led measurement and consented data architectures.

Culture & Benefits

• Part of The Brandtech Group, leveraging cutting-edge AI technology to enhance creativity and efficiency.
• Commitment to an inclusive, pro-inclusive, and anti-racist working environment.
• Focus on environmental sustainability with science-based emissions reduction targets.
• Company values centered on being ambitious, imaginative, inspirational, and results-focused.