Performance Marketing Manager (Search)

TL;DR

Performance Marketing Manager (Search): Scaling subscriptions and customer lifetime value for a leading UK media organization with an accent on multi-channel paid acquisition strategies. Focus on optimizing Google Ads and YouTube campaigns, managing marketing budgets, and driving growth through app and affiliate marketing.

Location: Hybrid (3 days in office), London, United Kingdom

Salary: £40,000 - £48,000 + bonus

Company

A leading UK media organisation undergoing digital growth and investing heavily in performance marketing to scale its user base.

What you will do

• Lead paid search strategy across Google Ads and YouTube to drive subscriptions.
• Identify optimisation opportunities through testing, targeting and creative innovation.
• Deliver app and affiliate marketing initiatives aligned to commercial goals.
• Monitor performance and provide clear reporting and actionable insights.
• Manage marketing budgets to maximise ROI and meet financial targets.

Requirements

• Proven experience running PPC campaigns in agency or in-house environments.
• Strong expertise in Google Ads, Analytics, and performance platforms.
• Ability to manage and forecast marketing budgets with a commercial focus.
• Confidence working with senior stakeholders and external partners.
• Analytical mindset with a passion for data, testing and emerging tech.

Culture & Benefits

• Private medical insurance including pre-existing conditions.
• Hybrid working model supporting collaboration and flexibility.
• Generous pension with employer contributions.
• 25 days holiday plus bank holidays and volunteering days.
• Access to wellbeing support including counselling and fitness programmes.
• Discounts across lifestyle, travel and retail partners.
• Ongoing training, development and learning platforms.