Senior Product Manager (Consumer Products)

TL;DR

Senior Product Manager (Consumer Products): Designing and scaling a driving behavior and engagement platform with an accent on habit formation, retention, and long-term user value. Focus on developing behavioral engagement loops, AI-driven personalization, and optimizing core user journeys to improve safety and trust.

Location: Remote across North America (Canada/USA)

Salary: $150,000–$200,000 USD

Company

A rapidly growing consumer platform focusing on driving-related digital experiences and behavioral science.

What you will do

• Own the end-to-end product strategy for a driving behavior and engagement platform focused on retention and user value.
• Optimize core user journeys, including trip tracking, driving scores, rewards systems, and safety insights.
• Develop behavioral engagement loops through notifications, incentives, and personalized feedback.
• Lead A/B testing, funnel analysis, and user research to validate high-impact product decisions.
• Define next-generation mobility experiences, including AI-driven personalization and crash detection concepts.
• Collaborate with design, engineering, data science, and growth teams to deliver user-centric experiences.

Requirements

• 5+ years of product management experience in consumer-facing, mobile-first, data-driven digital products.
• Strong background in engagement, retention, personalization, and habit-forming product experiences.
• Proven ability to use data and experimentation to drive decisions in ambiguous problem spaces.
• Experience working in fast-paced, iterative environments such as startups or high-growth companies.
• Must be based in North America (Canada or USA).
• Excellent UX intuition and ability to identify and resolve user friction points.

Nice to have

• Experience in trust-sensitive domains such as mobility, fintech, marketplaces, insurance, or safety-focused products.

Culture & Benefits

• Competitive compensation package with base salary and equity opportunities.
• Comprehensive health, dental, and vision insurance coverage.
• Paid time off, parental leave, and dedicated wellness programs.
• Retirement savings plan with employer matching (401K or RRSP).
• Flexible remote-first work environment across North America.