Associate Manager, Toy Marketing (Toys)

TL;DR

Associate Manager, Toy Marketing (Toys): Managing the toy portfolio strategy, pricing, and product development pipeline for the Barbie brand with an accent on segment strategy and competitive positioning. Focus on building 3–5 year product roadmaps, leveraging consumer insights, and optimizing business performance including revenue and margin targets.

Location: Must be based in El Segundo, California

Salary: $110,000 – $125,000 Yearly

Company

A leading global toy and family entertainment company and owner of some of the most iconic brand portfolios in the world, including Barbie and Hot Wheels.

What you will do

• Develop toy strategies across various segments, including core, premium, collector, and preschool.
• Manage pricing architecture and ensure competitive market positioning.
• Collaborate with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Analyze consumer and play insights to inform toy usage and play patterns.
• Partner with Design and R&D teams to bring toys from initial concept to retail shelves.
• Own toy business performance, focusing on revenue, margin, and SKU productivity.

Requirements

• 5+ years of experience in brand marketing, franchise management, or purpose-driven strategy (3 years with an MBA).
• Proven background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
• Strong quantitative and financial skills, including P&L management, forecasting, and pricing analysis.
• Experience managing complex product development timelines and project management.
• Proficiency in PowerPoint, Outlook, Word, and Excel.
• Must be located in or able to work from El Segundo, California

Nice to have

• Experience partnering directly with design and manufacturing teams.
• Strong storytelling and presentation skills for influencing senior leadership.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits packages.
• Inclusive workplace culture dedicated to belonging and respect.
• Performance-driven environment that values innovation and ownership.
• Opportunity to work with a world-renowned brand portfolio in a creative industry.