Global Brand Marketing Manager

TL;DR

Global Brand Marketing Manager (Entertainment): Building and scaling the brand foundation for hirify.global in the U.S. and globally with an accent on multi-channel campaign execution and strategic brand positioning. Focus on driving brand growth through 360-degree activations, cross-functional collaboration, and data-driven performance optimization.

Location: On-site in El Segundo, California

Salary: $90,000 - $130,000 USD annually

Company

hirify.global Entertainment is a leading global entertainment company and the pioneer of the mobile webcomic format, connecting a massive community of creators and fans worldwide.

What you will do

• Shape the brand marketing vision, core messaging, and long-term growth strategy.
• Execute end-to-end 360-degree brand campaigns across digital, OOH, experiential, and influencer channels.
• Partner cross-functionally with global teams to ensure consistent brand execution.
• Manage campaign budgets, timelines, and relationships with creative agencies and vendors.
• Develop measurement frameworks to track brand health indicators and campaign effectiveness.
• Create scalable marketing playbooks to improve team efficiency and collaboration.

Requirements

• 5+ years of brand marketing experience, preferably in entertainment or fandom-driven industries.
• Proven track record of executing integrated, multi-channel marketing campaigns.
• Strong analytical mindset with experience using consumer research and performance data.
• Exceptional project management skills and ability to navigate a fast-paced, ambiguous environment.
• Strong understanding of the U.S. entertainment landscape and consumer trends.
• Must be able to work on-site in El Segundo, California.

Nice to have

• Experience marketing to fandom-driven audiences and community building.
• Familiarity with anime, manga, web novels, or gaming communities.
• Bilingual proficiency in English and Korean.

Culture & Benefits

• Comprehensive health benefits including vision and dental.
• Generous PTO and Parental Leave top-up.
• 401K contributions and commuter benefits.
• Career development support and mentorship programs.
• Global hirify.global and LINE FRIENDS discount program.
• Winter break shutdown.