Senior Creator Partnerships Marketing Manager (Console)

Location: USA - Remote; travel required up to 25%

Salary: $124,800.00–$217,672.00 per annum

Company

Razer develops gaming hardware and products and operates across a global, gamer-focused business.

What you will do

• Develop and manage creator, influencer, esports, athlete, and talent partnership strategies for the Console division, including Console Audio, Console Controllers, and Mobile.
• Recruit and manage creators, ambassadors, KOLs, streamers, esports organizations, athletes, entertainers, agents, and talent representatives.
• Lead go-to-market plans for product launches, console and FPS game releases, esports leagues, tournaments, and major gaming campaigns.
• Manage high-profile talent integrations from negotiation and content coordination through activations and product launches.
• Build partnerships with game publishers and platform partners and coordinate execution across marketing, paid media, ecommerce, community, brand, and business development teams.
• Measure awareness, engagement, conversion, revenue, and ROI, then present performance insights and strategic recommendations to executive leadership.

Requirements

• At least 8 years of product management and marketing experience in the consumer electronics industry.
• Experience developing and executing marketing plans, with experience in PC or consumer electronics sales channels including retail, direct, online, and distribution.
• Ability to write marketing copy and provide creative direction for digital marketing, web merchandising, print, video, and graphics.
• Strong organizational, communication, prioritization, and multitasking skills, including interaction with executive management.
• College degree in marketing or a related discipline, or equivalent experience.
• Microsoft Office experience, including Word, Excel, Outlook, and PowerPoint.

Nice to have

• Streaming product line marketing experience.
• Gaming industry experience.
• Experience working in a global company with stakeholders across countries and time zones.

Culture & Benefits

• Remote work in the USA with travel of up to 25%.
• Opportunity to work across a global team located on five continents.
• Inclusive and respectful workplace with reasonable accommodations where needed.
• Full-time role with a focus on professional growth and high-visibility global initiatives.