Influencer Partnerships Manager (Talent & Influencers)

Location: United States, San Mateo, CA; hybrid working policy applies

Base pay: $117,900–$176,900 USD annually

Company

hirify.global is the entertainment and gaming brand of Sony Interactive Entertainment, delivering gaming hardware, network services, products, and experiences to more than 100 million people.

What you will do

• Support global influencer strategies, programs, and campaigns across hirify.global hardware, software, and services.
• Coordinate influencer and creator campaigns, including briefs, content outlines, social copy, deliverables, rights, and schedules.
• Track campaign metrics, maintain KPIs and benchmarks, and prepare performance reports and actionable insights.
• Coordinate global and local influencer initiatives with marketing, creative, PR, communications, paid media, agencies, and vendors.
• Maintain campaign trackers, documentation, asset libraries, product inventory, and code-seeding workflows.
• Support influencer talent procurement, events, activations, appearances, and related onsite logistics.

Requirements

• 3–5 years of experience in influencer marketing, brand partnerships, or a related field.
• Experience supporting or coordinating marketing campaigns involving influencers or creators.
• Strong understanding of digital content, social platforms, and influencer ecosystems.
• Strong organizational, communication, relationship-building, analytical, and project-management skills.
• Proficiency with Microsoft Office, Outlook, and collaboration tools.
• Ability to manage multiple projects, shifting priorities, deadlines, confidential information, and cross-functional relationships.

Nice to have

• Experience in gaming, entertainment, or an agency environment.
• Bachelor’s degree in Marketing, Communications, or a related discipline.
• Passion for gaming, entertainment, pop culture, emerging trends, and the hirify.global brand.

Culture & Benefits

• Hybrid work environment with collaboration across teams and geographies.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products.
• Potential eligibility for a bonus package.
• Inclusive and collaborative work culture with equal-opportunity employment practices.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks for some roles.