Brand Manager (Gamedev)

TL;DR

Brand Manager (Gamedev): Leading the strategic and tactical publishing delivery for VALORANT in Eastern Europe with an accent on multi-market strategy, player engagement, and business growth. Focus on connecting product direction, esports integration, and community initiatives to create authentic experiences for players.

Location: Must be based in Berlin, Germany

Company

A global leader in game development and publishing, dedicated to creating player-focused experiences and fostering collaborative, mission-driven teams.

What you will do

• Develop and own a cohesive multi-market publishing strategy aligned with global product goals.
• Translate global product priorities into tailored market plans to maximize engagement.
• Act as the primary publishing voice for the region in global product discussions.
• Lead integrated go-to-market plans connecting product beats, esports, and creator activations.
• Oversee large-scale budgets and make data-driven investment decisions.
• Build and align cross-disciplinary teams across publishing, esports, and community functions.

Requirements

• 7+ years of experience in publishing, marketing, or product management within games or tech.
• Proven track record of leading high-impact, multi-market campaigns.
• Deep understanding of FPS gaming culture and the VALORANT community.
• Fluent in Polish and English (C1+).
• Strong budget ownership experience with a focus on ROI.
• Ability to influence product direction through market insight and player advocacy.

Nice to have

• Experience driving publishing strategy for major game launches or live service products.
• Proven success integrating esports and cultural moments into brand strategies.
• Strong analytical skills for translating complex insights into actionable tactics.
• Experience mentoring and developing other publishing professionals.

Culture & Benefits

• Mission-driven environment that prioritizes player experience above all else.
• Collaborative team culture focused on empowerment and unique perspectives.
• Opportunity to work on a world-class, high-impact title in the esports space.
• Supportive professional development and cross-functional collaboration.