Performance Marketing Lead (Web3)

TL;DR

Performance Marketing Lead (Web3): Driving scalable user growth and increasing turnover through paid acquisition channels with an accent on data-driven optimization and ROI. Focus on managing high-budget campaigns across Google, Meta, and TikTok, optimizing the full conversion funnel from click to KYC, and scaling B2C and B2B turnover.

Company

hirify.global is a crypto-focused financial services provider specializing in seamless cryptocurrency ramps and payment infrastructure.

What you will do

• Develop and execute a comprehensive performance growth strategy across Google Ads, Meta, TikTok, and other emerging networks.
• Manage an annual budget of $10M+, optimizing spend by geography, device, and creative performance using MMM and MTA.
• Analyze and optimize the full advertising funnel from initial click through to registration, KYC, and first transaction.
• Collaborate with Product, Data, and CRO teams to improve conversion flows and implement server-side tagging.
• Lead and mentor external agencies and contractors to maintain a culture of rigorous testing and measurable impact.
• Scale B2B demand for infrastructure services via targeted performance and ABM campaigns.

Requirements

• Proven expertise in performance marketing within the crypto, web3, or forex industries.
• Strong analytical skills with the ability to build and rebuild CAC and LTV growth models.
• Experience managing large-scale annual budgets exceeding $10M.
• Capability to lead and mentor external agencies and contractors.
• Deep understanding of crypto advertising restrictions and compliance frameworks like MiCA and GDPR/CCPA.

Nice to have

• Experience integrating crypto-native tooling such as Chainalysis or TRM for risk-aligned targeting.
• Hands-on exposure to AI-driven optimization for creative generation and bid automation.
• Experience in B2B paid strategies including LinkedIn and ABM integrated with sales funnels.
• Knowledge of building landing page systems, CRO, and experimentation infrastructure.

Culture & Benefits

• High-stakes, fast-moving environment with a strong bias toward measurable impact.
• Data-driven culture where decisions are made through precision and evidence rather than intuition.
• High level of autonomy and accountability, reporting directly to the CMO.
• Opportunity to build a scalable, automated performance marketing engine from the ground up.