Social Strategist (Sport)

TL;DR

Social Strategist (Sport): Defining and delivering a global social strategy for a sporting organization with an accent on platform strategy, channel governance, and audience growth. Focus on commercial integration across Europe and the USA, developing culture-savvy storytelling that cuts across borders and time zones.

Location: Kew, West London (HQ). Frequent travel to USA, Europe and other offices as required. Office-based majority; flexible/hybrid arrangements subject to role needs.

Company

hirify.global is a UK-headquartered multi-media production company delivering premium sports, unscripted and entertainment content globally.

What you will do

• Build a cohesive global approach with clear channel guides for TikTok, Instagram, X, YouTube, Facebook, LinkedIn, Snapchat and new platforms.
• Create a new and bold brand strategy that has far-reaching impact across all social platforms.
• Develop culture‑savvy storytelling that cuts across borders and time zones, shaping how people encounter the organisation’s content on social.
• Grow reach, loyalty and community health through integrated organic, creator and paid activity tailored to market and segment.
• Tie performance to commercial value and partner with Commercial and Distribution to translate results into sponsorships and partnerships.
• Develop an understanding of wider client business goals and distil them into actionable social strategies that drive audience growth with key groups.

Requirements

• Multiple years running social/channel strategy and operations at scale across a number of markets. Senior leadership background preferred.
• Editorial feel and creative judgement tuned to fan culture, with strong commercial sense.
• Hands‑on experience operating global handles and rolling out multi‑market programmes. USA consumer content understanding is highly desirable.
• Deep platform fluency in formats, signals, trends and tone and understanding of how to adapt them per channel.
• Advanced command of TikTok, Instagram, X, YouTube, Facebook, LinkedIn, Snapchat and emerging networks.
• Comfortable and effective in presenting strategic ideas to both clients and internal teams.

Culture & Benefits

• Standard corporate benefits (health, pension, leave) aligned with senior marketing roles.
• Competitive compensation, commensurate with experience; performance-related bonus and participation in company incentives where applicable.
• 25 days annual leave plus bank holidays.