Marketing Lead - Brand, Event & B2B Marketing (Parental Leave Cover) (Live Events)

Location: Berlin or Vienna, Germany/Austria; the role supports marketing activities across Germany, Austria, and Switzerland.

Company

hirify.global operates Ticketmaster, a global ticket marketplace and provider of enterprise tools and services for the live entertainment industry.

What you will do

• Lead the Brand, Event & B2B Marketing team for the GSA region during a parental leave cover period.
• Develop and execute brand, event, and B2B marketing strategy for Germany, Austria, and Switzerland within global brand guidelines.
• Prioritize global campaigns, creative materials, and guidelines and ensure timely local implementation.
• Own the marketing budget and coordinate strategic priorities and resource planning with the Marketing Director GSA.
• Maintain continuity across campaigns, events, and B2B initiatives while managing external agencies and partners.
• Coach team members and collaborate with Content, Community, CRM, Performance Marketing, Sales, EMEA, and Swiss teams.

Requirements

• Several years of leadership experience in marketing, ideally in brand, event, or B2B marketing.
• Proven disciplinary leadership experience and strong people management skills.
• Strong strategic capability combined with hands-on execution skills.
• Experience with budget and resource management and confident stakeholder management.
• Fluent German and very good English skills required.
• High ownership, adaptability, resilience, and the ability to maintain continuity in ongoing projects.

Nice to have

• Experience working with global or international teams and corporate structures.
• Experience in entertainment, live events, or ticketing.

Culture & Benefits

• Inclusive environment focused on belonging, equal opportunities, teamwork, integrity, and reliability.
• Support for balancing work and personal life.
• Opportunities for professional and personal development and learning from experienced colleagues.
• Work in the live entertainment and ticketing industry.