Head of Marketing, EU (Crypto)

Location: Vienna, Austria; marketing leadership across European markets.

Company

hirify.global is a cryptocurrency exchange and digital financial platform building regulated digital asset services for customers across the European Economic Area.

What you will do

• Define and execute the European marketing strategy across brand, acquisition, activation, engagement, retention, and reactivation.
• Lead go-to-market strategy and product marketing for crypto trading, spot, futures, perpetuals, options, and other derivatives, subject to regulatory approvals and product availability.
• Own the European channel mix across paid, owned, and earned media, CRM, affiliates, KOLs, influencers, partnerships, communities, PR, events, content, and SEO.
• Build the hirify.global brand across Europe through positioning, integrated campaigns, communications, media relations, thought leadership, and community engagement.
• Lead lifecycle marketing, analytics, attribution, automation, MarTech, segmentation, competitor analysis, and experimentation.
• Build a high-performing European marketing function and ensure marketing activities meet applicable European regulatory requirements.

Requirements

• 10+ years of relevant marketing experience, including significant leadership experience in crypto, digital assets, trading, brokerage, fintech, or capital markets.
• Proven experience leading multi-market marketing strategies and high-performing teams in international environments.
• Strong understanding of crypto trading and derivatives, including futures, perpetuals, and options.
• Experience in growth, performance marketing, product marketing, content, SEO, lifecycle marketing, customer acquisition, and marketing analytics.
• Experience working with affiliates, KOLs, communities, media, and crypto-native channels.
• Fluent English required; additional European languages are an advantage. A degree in marketing, business administration, economics, finance, communications, or a related field is preferred.

Culture & Benefits

• Supportive, high-performance, and fast-moving international environment.
• Study Growth Fund for professional development and continuous learning.
• Internal team-building activities, workshops, and events.
• Opportunities for career advancement and internal mobility.
• Collaboration with colleagues from around the world.