Head of Revenue Marketing (SaaS)

TL;DR

Head of Revenue Marketing (SaaS): Leading the demand generation function to drive inbound and outbound pipeline growth across existing and new markets with an accent on GTM motions and B2B pipeline optimization. Focus on scaling high-impact campaigns, managing BDR teams, and implementing data-driven strategies to maximize marketing ROI.

Location: Must be based in the San Francisco Bay Area or Walnut Creek, California

Company

A global SaaS company providing ticketing, point-of-sale, and guest experience software for the leisure and attractions industry.

What you will do

• Lead the demand generation function, managing BDR, Paid, Organic, and ABM programs to hit pipeline targets.
• Develop and execute coordinated growth plans for both existing markets and new market launches.
• Optimize the end-to-end customer journey from initial intent to lead, win, and subsequent upsell.
• Build and evolve marketing processes and supporting technologies, including the integration of AI.
• Collaborate with Sales, IT, Finance, and Product Marketing to align on handoffs, governance, and pipeline goals.
• Analyze performance metrics and implement data-driven recommendations for continuous optimization.

Requirements

• 10+ years of experience in Demand Generation and Business Development within a SaaS company.
• Proven track record of managing large marketing budgets and leading BDR teams.
• Deep expertise in all aspects of B2B pipeline generation and delivering measurable ROI.
• Strong analytical, communication, and interpersonal skills with a systematic approach to problem-solving.
• Bachelor’s Degree in marketing, communications, math, economics, or a relevant discipline.
• Location: Must be based in the San Francisco Bay Area or Walnut Creek, California

Culture & Benefits

• 4 hirify.global Recharge days per year rewarded upon hitting quarterly goals.
• 'Vibe Tribe' initiative allowing team members to lead company-wide events and social activities.
• Comprehensive Team Member Assistance Program supporting health and wellbeing.
• Paid Parental Leave (16 weeks for primary carers, 4 weeks for secondary carers).
• Individual learning and development budget for professional growth.

Hiring process

• Initial screening call with the Talent Acquisition Team.
• Detailed interview with the VP of Marketing.
• Loop interviews for culture and 'vibe check' with the wider team.
• Reference checks and final offer.