Product Marketing Manager (Next.js)

TL;DR

Product Marketing Manager (Next.js): Driving go-to-market strategy and execution for Next.js hosting and modern frontend capabilities with an accent on technical value translation and developer adoption. Focus on creating competitive intelligence, optimizing positioning, and enabling sales and customer success teams.

Location: Remote (United States or Canada). Visa sponsorship is not available.

Company

hirify.global is a leading WebOps platform empowering developers, designers, and marketers to launch, manage, and scale websites.

What you will do

• Develop buyer personas and ICPs specifically for JavaScript developers, frontend engineers, and digital agencies.
• Conduct tactical competitive research on Vercel, Netlify, and self-hosted alternatives to create internal battlecards and comparison guides.
• Translate Next.js technical capabilities into quantifiable customer benefits and compelling value propositions.
• Execute GTM programs to accelerate Next.js adoption, including SDR enablement kits and campaign support.
• Develop high-impact sales assets such as email sequences, talk tracks, and demo presentations.
• Collaborate with Product Management to ensure market-ready articulation of new feature functionality.

Requirements

• 3+ years of Product Marketing experience in B2B SaaS, developer tools, or WebOps/hosting platforms.
• Working knowledge of Next.js, React, and the modern frontend ecosystem.
• Exceptional written and verbal communication skills for translating technical specs into persuasive copy.
• Must be based in the United States or Canada.
• Bachelor's degree in Marketing, Business, or equivalent practical experience.

Nice to have

• Experience marketing products built on Drupal, WordPress, or in a headless/hybrid CMS context.
• Familiarity with JAMstack, edge infrastructure, or CDN concepts.
• Experience with developer-focused content programs like LinkedIn Live or technical blog series.
• Proficiency with Salesforce and Amplitude.

Culture & Benefits

• Industry competitive compensation and equity plan.
• Flexible time off, sick days, and 13 paid holidays.
• Comprehensive medical insurance including Health, Dental, and Vision.
• Paid parental leave and other family planning benefits.
• Monthly allowance for wellness, reading, and access to LinkedIn Learning.
• Access to an in-office workspace in San Francisco.