Head of Marketing (IT Consulting)

TL;DR

Head of Marketing (B2B Tech): Building and leading the marketing function for a strategic product and technology consultancy with an accent on demand generation, sales enablement, and GTM strategy. Focus on creating a predictable revenue pipeline, translating technical capabilities into compelling narratives, and leveraging AI tools for marketing efficiency.

Location: Hybrid (New York City)

Company

hirify.global is a strategic product and technology consultancy partnering with Fortune 500 companies and VC-backed startups to design, build, and scale digital products.

What you will do

• Develop and execute the overall marketing strategy, positioning, and messaging aligned with growth objectives.
• Build demand generation programs to create qualified leads and increase pipeline contribution.
• Develop a robust library of sales enablement assets including case studies, pitch decks, and proposal materials.
• Create a content strategy to position the company as a trusted advisor in AI, software engineering, and digital transformation.
• Own website messaging, conversion optimization, and SEO strategy to increase organic visibility.
• Implement AI-driven workflows to accelerate research, ideation, and content production.

Requirements

• 10+ years of B2B marketing experience, with at least 3 years in a leadership role.
• Experience in IT consulting, software development agencies, or product consultancies.
• Proven track record of building marketing strategies that generate pipeline and support revenue growth.
• Expertise in sales enablement and translating complex technical concepts into business value.
• Strong analytical mindset with the ability to define KPIs and measure impact.
• Practical experience using AI tools to improve marketing efficiency.

Culture & Benefits

• High-impact leadership role with direct visibility to senior management.
• Opportunity to build and shape the marketing function from the ground up.
• Hybrid work model with flexibility between remote and in-office work.
• Flexible working hours with no time-tracking system.
• Collaborative, entrepreneurial environment with an international, cross-functional team.