Conversion & Retention Optimization Lead (Growth)

TL;DR

Conversion & Retention Optimization Lead (Growth): Driving global growth, revenue strategy, and go-to-market success across multiple brands with an accent on full customer funnel optimization, retention, and monetization. Focus on executing data-driven growth strategies, reducing churn, and managing a high-impact experimentation roadmap.

Location: Hybrid in Vilnius (4 days onsite), or onsite, hybrid, or remote in Kaunas. Hubs also available in Klaipėda and Riga.

Salary: €5,500–€6,100 gross per month

Company

hirify.global is a venture builder that provides the systems, teams, and infrastructure to scale businesses across the health, wellness, beauty, and travel industries.

What you will do

• Own the full customer funnel and implement continuous experimentation to boost conversion, retention, and monetization.
• Develop data-driven growth strategies to increase LTV and decrease churn.
• Lead cross-functional collaboration between Product, Marketing, CRM, and Analytics teams to achieve growth targets.
• Manage and mentor a team of conversion, CRM, and growth specialists.
• Optimize onboarding, subscription flows, pricing, and user journeys.
• Build and execute an experimentation roadmap involving A/B testing and funnel analysis.

Requirements

• 3–5+ years of experience in conversion optimization, retention, growth, or lifecycle marketing.
• Proven experience in people management or team leadership.
• Track record of improving conversion and revenue through data-driven optimization.
• Deep understanding of subscription economics and customer lifecycle management.
• Hands-on expertise in A/B testing and behavioral analytics.
• Must be based in or able to work from Baltic hubs (Vilnius, Kaunas, Klaipėda, or Riga).

Nice to have

• Experience with tools such as Google Analytics, Mixpanel, Amplitude, Hotjar, or VWO.

Culture & Benefits

• Comprehensive wellness: health insurance, on-site physiotherapist, office gym, and fitness classes.
• Flexible time off: 7 extra days off, 3 days for weddings, and the ability to work from anywhere for 2 months per year.
• Professional growth: €1,000 annual budget for coaching, training, conferences, and books.
• Office environment: Pet-friendly office with free breakfasts, hot lunches, and stocked snacks.
• Social life: 10 social clubs, rooftop and cellar events, and a referral bonus of €1,500.