Head of Brand Marketing (Traveltech)

TL;DR

Head of Brand Marketing (Traveltech): Leading brand strategy, creative direction, and content for a self-service ski booking platform with an accent on category creation and scaling a technology-native brand. Focus on developing a cohesive brand identity, overseeing end-to-end creative production, and optimizing CRM lifecycle communications to drive commercial growth.

Location: Herzliya, Tel Aviv District, Israel

Company

hirify.global is a self-service ski trip booking platform that uses real-time technology to dynamically bundle flights, accommodation, and ski services for travelers.

What you will do

• Drive brand strategy, positioning, tone of voice, and visual identity across all customer touchpoints.
• Set creative direction for campaigns, lifecycle CRM, and in-product experiences.
• Own the end-to-end creative production process, managing agencies, freelancers, and internal resources.
• Develop content architecture and write all customer-facing copy, from campaign headlines to UI microcopy.
• Lead the strategic direction and content of CRM and lifecycle communications (Email, SMS, Push, WhatsApp).
• Manage organic social strategy and identify brand partnership and collaboration opportunities.

Requirements

• 8-10+ years of experience in brand marketing, creative strategy, or content leadership, preferably in consumer or travel brands.
• Proven expertise in creative and art direction with a professional portfolio.
• Native English proficiency for high-level editorial and copywriting tasks.
• Experience building long-term brand architectures, positioning, and competitive differentiation.
• Proficiency with CRM tools such as HubSpot, Braze, or Klaviyo.
• Proactive use of AI tools to scale content production and increase creative velocity.

Nice to have

• Experience in travel, lifestyle, or experience-led categories.
• Proven track record of scaling a brand through a significant growth phase.

Culture & Benefits

• High degree of autonomy and full end-to-end ownership of the creative function.
• Direct reporting line to the VP Growth and close partnership with the CEO.
• Opportunity to define a new category in a $100B global market with a profitable, self-funded business.
• Dynamic, fast-moving environment focused on category creation rather than maintenance.