Product Marketing Manager (HR Tech)

TL;DR

Product Marketing Manager (HR Tech): Defining and evolving the Core HR narrative for an AI-powered people platform with an accent on value-based messaging, storytelling, and sales enablement. Focus on translating complex platform capabilities into customer value and shaping GTM strategies for AI-driven HR tools.

Location: Hybrid (Israel)

Company

hirify.global is an AI-powered people operations platform transforming how modern companies manage HR, Finance, and employee engagement.

What you will do

• Define and evolve the Core HR narrative as a foundational part of the People Platform for the AI era.
• Translate complex people data, workflows, and employee experiences into clear, differentiated customer value.
• Develop sales enablement materials including pitch decks, demo narratives, battlecards, and value-based talk tracks.
• Support GTM strategy for Core HR launches, roadmap moments, and cross-product stories.
• Conduct market and competitive research to understand trends in AI, automation, and compliance within HR.
• Collaborate with Product, Sales, and Marketing teams to continuously refine messaging and GTM strategy.

Requirements

• Demonstrable experience leading product marketing efforts in a tech company.
• Proven experience working in global SaaS environments.
• Ability to translate complex technical features into value-based messaging and storytelling.
• English: Native or near-native (C2) proficiency required.
• Strong stakeholder management and cross-functional collaboration skills.

Nice to have

• Experience in HR tech or B2B SaaS.
• Comfortable using AI tools to enhance productivity and strategic thinking.
• Background in sales enablement or growth marketing.

Culture & Benefits

• Financial incentives including an Equity Plan and a $2,500 employee referral program.
• Comprehensive private health insurance and wellness benefits, including Headspace.
• Flexible hybrid work model with a home office stipend and transportation allowance.
• Enhanced leave policies: competitive PTO, 3 weeks of additional paid bonding time for parents, and company-wide "Balance Days".
• Pet-friendly office environment and regular global and local team-building events.