Retention Marketing Manager

TL;DR

Retention Marketing Manager (B2C): Executing and designing customer retention strategies with an accent on lifecycle communications, automated flows, and campaign performance optimization. Focus on strengthening customer relationships, increasing ride frequency, and maximizing lifetime value using the Braze platform.

Company

hirify.global is a global technology company providing a ride-hailing and delivery platform.

What you will do

• Own and optimize customer lifecycle communications for B2C users to drive retention and re-engagement.
• Develop and execute automated marketing flows, triggered campaigns, and monthly plans.
• Manage surveys and feedback loops to improve customer satisfaction and engagement.
• Lead the creation of campaign content briefs and collaborate with the creative studio.
• Maintain full ownership of the Braze CRM platform, ensuring high deliverability and performance.
• Analyze user behavior data to identify growth opportunities and optimize messaging.

Requirements

• 2+ years of hands-on experience in CRM/Retention/Lifecycle marketing in a B2C environment.
• Proven expertise in Braze, including automation, segmentation, and lifecycle management.
• Fluent in Hebrew and English (spoken and written) with strong Hebrew copywriting skills.
• Strong understanding of customer lifecycle principles, including churn prevention and reactivation.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Technical proficiency in CRM platforms, with SQL and HTML skills considered an advantage.

Culture & Benefits

• Inclusive and respectful work environment valuing diversity.
• Opportunity to work in a fast-paced, innovative tech company.
• Collaborative cross-functional team environment.
• Commitment to equal opportunities and support for candidate accommodations.