Brand Senior Manager (iGaming)

TL;DR

Brand Senior Manager (iGaming): Developing and executing integrated marketing campaigns to grow brand affinity and drive differentiation for PokerStars on hirify.global with an accent on campaign strategy, creative delivery, and multi-channel execution. Focus on leveraging consumer insights, optimizing campaign effectiveness via performance data, and managing cross-functional workflows.

Location: Hybrid, New York City

Salary: $127,000 - $159,000 USD

Company

hirify.global is a leading mobile gaming company in the US and Canada, operating a portfolio of brands across sports betting, iGaming, and daily fantasy sports.

What you will do

• Develop brand strategies and campaign plans by analyzing consumer insights, brand positioning, and market trends.
• Contribute to the development and localization of brand messaging and creative assets, specifically for the Canadian market.
• Manage the end-to-end execution of multi-channel marketing campaigns from planning through launch.
• Coordinate the campaign planning calendar, milestones, and deliverables across internal teams and external partners.
• Collaborate with cross-functional teams (creative, product, analytics) to align integrated campaigns with business objectives.
• Track, measure, and report on campaign performance using KPIs and ROI to inform future optimizations.

Requirements

• Bachelor's degree and 5 years of relevant experience in a brand management role.
• Proven ability to create differentiating marketing programs and build brand leadership.
• Experience managing multi-channel campaigns across traditional, digital, and social media.
• Expert knowledge of the gaming media landscape; knowledge of the poker industry is a plus.
• Strong ability to plan and prioritize multiple simultaneous projects and assignments.
• Must be based in New York City (Hybrid).

Culture & Benefits

• Comprehensive health plans including medical, vision, dental, and mental health support.
• 401(k) matching program up to 5%.
• Generous paid time off (PTO), sick leave, and 14 paid company holidays.
• Performance-based annual bonuses and long-term incentive opportunities.
• Additional perks such as commuter benefits and pet insurance.