Marketing Automation Specialist (Salesforce Marketing Cloud)

TL;DR

Marketing Automation Specialist (Salesforce Marketing Cloud): Delivering scalable, data-driven customer communications across the full lifecycle with an accent on automated customer journeys, segmentation strategies, and lifecycle campaigns. Focus on optimizing impactful customer journeys across email and in-app messaging while leveraging AI-powered personalization.

Location: Montreal, Canada (Hybrid)

Company

hirify.global is a one-stop commerce platform providing cloud solutions to help retail, hospitality, and golf businesses simplify and scale their operations.

What you will do

• Build, launch, and optimize email and in-app campaigns using Salesforce Marketing Cloud.
• Develop automated customer journeys, triggers, and segmentation strategies for global customer acquisition and retention.
• Own end-to-end campaign execution, including QA, testing, deployment, and performance reporting.
• Leverage AI-powered personalization, predictive analytics, and dynamic content to improve engagement.
• Ensure marketing database health and strict compliance with GDPR and CASL privacy regulations.
• Collaborate with cross-functional stakeholders to define KPIs and long-term automation strategies.

Requirements

• 2+ years of experience in marketing automation, CRM marketing, or email marketing.
• Strong hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).
• Experience with enterprise-level platforms such as Pardot, HubSpot, or ChurnZero.
• Ability to interpret performance data and translate insights into actionable campaign optimizations.
• Must be based in Montreal, Canada to join the local Performance Marketing team.
• Familiarity with HTML, SQL, or AMPscript is considered a strong asset.

Culture & Benefits

• Flexible work environment with remote work policies.
• Equity options and contributions to a pension plan.
• Health and wellness credit and comprehensive parental leave.
• Continuous learning opportunities and global mobility.
• Computer purchase program for personal Macbooks.
• Culture that celebrates performance and provides a lean environment for high individual impact.