Employer Brand Program Manager (Healthcare)

TL;DR

Employer Brand Program Manager (Healthcare): Leading and evolving the employer brand narrative and content strategy to attract top talent with an accent on strategic storytelling and multi-channel content creation. Focus on building an always-on content engine and integrating AI tools to analyze candidate sentiment and competitor positioning.

Location: Remote (Must be US-based)

Salary: $130K – $155K + Equity

Company

A leading health and wellness platform on a mission to provide affordable and personalized healthcare through a customer-first approach.

What you will do

• Own and evolve the employer brand strategy to create a differentiated narrative for top talent.
• Lead the creation of high-quality content across social channels, the careers site, and recruiting materials.
• Build an "always-on" content engine highlighting company mission, impact, and people.
• Develop targeted hiring campaigns specifically for technical and product roles.
• Experiment with AI and data tools to uncover audience insights and monitor candidate sentiment.
• Optimize the careers site experience and activate the organic and paid social talent strategy.

Requirements

• Must be based in the United States.
• 5+ years of experience in employer branding, content, or talent marketing, ideally in high-growth tech.
• Exceptional storytelling and content creation skills across various formats.
• Hands-on experience with AI tools to elevate content and candidate experience.
• Proven ability to translate complex narratives into compelling messaging.
• Analytical mindset with the ability to use data to measure brand impact.

Culture & Benefits

• Competitive salary and equity compensation.
• Unlimited PTO, company holidays, and quarterly mental health days.
• Comprehensive medical, dental, vision, and parental leave.
• 401k with employer matching and Employee Stock Purchase Program (ESPP).
• Offsite team retreats.