Senior Creative Strategy Analyst (DTC)

TL;DR

Senior Creative Strategy Analyst (DTC): Developing performance-driven creative and content strategies for paid media channels with an accent on measurable growth and consumer trends. Focus on translating brand goals into actionable briefs, optimizing ad creative through performance insights, and guiding production across Meta, TikTok, and YouTube.

Location: Must be based in New York (Union Square office, 4 days a week in person)

Salary: $70,000 - $80,000

Company

hirify.global is a digital marketing agency that helps brands grow by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

What you will do

• Lead the development of creative and content strategies for Meta, TikTok, and YouTube to drive measurable performance.
• Generate campaign ideas and concepts based on market research, content analysis, and consumer trends.
• Write detailed creative briefs, scripts, hooks, and shot lists to guide creators and designers.
• Coordinate creative production and post-production to ensure concepts are executed effectively.
• Analyze metrics (CPA, ROAS, CTR, CVR) to iterate and optimize creatives and landing pages.
• Collaborate with Brand Success and design teams to align creative direction with campaign goals.

Requirements

• 2-5 years of experience in creative strategy or performance-driven content in DTC or ecommerce.
• Experience developing visual ad concepts, including video and static content (hooks, storyboarding, CTAs).
• Proficiency with Figma, Canva, CapCut, or Adobe Premiere.
• Experience with project management platforms like Asana or Monday.
• Strong understanding of digital marketing and current consumer trends.
• Must be based in New York to work from the Union Square office 4 days a week.

Culture & Benefits

• Comprehensive health coverage: Medical, Dental, Vision, and Disability insurance.
• Financial security: 401k with employer match and HSA contributions.
• Work-life balance: Flexible Vacation & PTO plan, paid holidays, and parental leave.
• Flexible environment: Remote/Flex day schedule and a laid-back office atmosphere.
• Team engagement: Regular company events and off-sites.