Global Programmatic Solutions Lead (AdTech)

TL;DR

Global Programmatic Solutions Lead (AdTech): Orchestrating global programmatic strategy and governance across multi-market accounts with an accent on business outcome delivery, marketing science integration, and commercial accountability. Focus on building unified operating structures, enforcing best practices in DSP activation, and leading distributed teams to drive client growth through advanced programmatic and AI-driven solutions.

Location: London, United Kingdom

Company

hirify.global is an AI-driven media operating unit of WPP, specializing in integrated media, data, and partnerships to deliver creative personalization at scale.

What you will do

• Unify local market programmatic plans into a cohesive global operating structure.
• Define and govern best practice standards for account structuring, taxonomy, and activation hygiene.
• Embed marketing science and experimentation frameworks into programmatic decision-making.
• Lead commercial tracking and accountability, ensuring performance against contractual KPIs.
• Inspire and develop distributed programmatic teams across global, regional, and local markets.
• Collaborate with agency leadership to integrate programmatic disciplines with broader media and data strategies.

Requirements

• Substantial experience leading global programmatic agendas for major brands across multiple markets.
• Deep expertise in major DSPs including DV360, The Trade Desk, and Amazon DSP.
• Proven track record in senior stakeholder management up to C-level.
• Strong grounding in marketing science, attribution models, and identity solutions.
• Experience defining and rolling out governance frameworks and QA processes for distributed teams.
• Comprehensive understanding of the AdTech/MarTech ecosystem, including clean rooms and programmatic automation.

Culture & Benefits

• Opportunity to work within a pioneering agentic marketing platform (WPP Open).
• Exposure to world-class partnerships and leading global brands.
• Collaborative environment focused on continuous improvement and collective intelligence.
• Leadership role with significant impact on global media strategy and business performance.