Lead Marketing Analyst

TL;DR

Lead Marketing Analyst: Owning marketing analytics and reporting across earned and owned channels, including CRM, customer, SEO/organic, and content, developing and optimising a future-proofed foundation. Focus on shaping measurement, investment, and customer journey connection across owned surfaces.

Location: Hybrid, 2 days per week in our Tower Bridge office (Tuesdays & Thursdays)

Company

hirify.global is part of RVU, a group of online brands that include Confused, money.co.uk, and Mojo Mortgages.

What you will do

• Own the measurement strategy for CRM, SEO/organic, and content, setting targets and proving incrementality across channels.
• Partner with senior CRM, SEO, and Content leaders to shape strategy, prioritize investment, and surface commercial opportunities.
• Build and evolve analytical frameworks, including customer lifetime value, organic forecasting, content performance, and journey personalization.
• Lead complex, cross-functional analytical projects from scoping to senior executive recommendation and adoption.
• Mentor and uplift other analysts, raising the bar on technical craft, commercial framing, and stakeholder impact.
• Proactively diagnose trends, risks, and opportunities across earned and owned channels, automating monitoring wherever possible.

Requirements

• Significant experience (Lead/Staff level) in a marketing analytics role, with deep exposure to CRM/lifecycle, customer analytics, SEO/organic, or content.
• Expert SQL; strong Python for modeling, automation, and experimentation.
• A track record of influencing senior stakeholders, scoping ambiguous problems, landing recommendations, and getting decisions made.
• Experience building durable measurement frameworks and complex operational/financial models for marketing investment.
• Strong product and commercial instinct to understand customer behavior and business decisions behind metrics.
• Strong prioritization and urgency.

Nice to have

• Experience with BI tooling, Git, and dbt.

Culture & Benefits

• Hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”.
• Employer-matching pension contributions up to 7.5%.
• 25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year.
• Private medical cover, critical illness cover, and employee assistance program.
• A healthy learning and training budget.
• Free in-office gym, accessible 7 days a week and free breakfast in the office daily.