Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI/Ecommerce): Developing the market narrative and go-to-market strategy for an AI-powered decision layer for ecommerce. Focus on translating complex AI capabilities into clear messaging, owning the end-to-end GTM process for new features, and building sales enablement infrastructure from the ground up.

Location: On-site in Leicester, UK

Company

AI-powered decision layer built for ecommerce teams to transform fragmented data into prioritized, actionable insights.

What you will do

• Develop and own the product narrative, positioning, and differentiated messaging for AI agents and the platform.
• Lead end-to-end GTM planning and execution for agent launches and feature releases.
• Build and maintain the sales enablement library, including pitch decks, battlecards, and demo scripts.
• Define ICP and buyer personas while conducting win/loss analysis and competitive research.
• Brief and review website copy, email flows, landing pages, and thought leadership content.
• Produce case studies, explainer videos, and pilot stories with measurable ROI.

Requirements

• 4–7 years in product marketing, ideally within B2B SaaS or ecommerce technology.
• Proven track record of taking complex products to market from positioning through execution.
• Exceptional writing ability to translate dense product specs into crisp, compelling copy.
• Experience briefing and managing external creative, copy, and design agencies.
• Deep knowledge of ecommerce operator workflows and their specific challenges.
• Comfort operating in a fast-moving, early-stage environment.

Nice to have

• Experience positioning AI-powered tools without overstating capabilities.
• Background marketing to the Shopify ecosystem.
• Hands-on experience with Customer.io, PostHog, or Notion.
• Familiarity with partner and channel GTM motions.
• Experience producing demo videos, walkthroughs, and webinar content.

Culture & Benefits

• Private Medical Insurance.
• Birthday day off.
• Environment focused on clarity, purpose, and meaningful innovation.
• Opportunity to be a foundational hire and build the marketing function from first principles.