SEO Lead (AI)

TL;DR

SEO Lead (AI): Driving organic growth by evolving traditional SEO into Generative Engine Optimization (GEO) to ensure content visibility in AI-powered search. Focus on structuring content for AI citability, leading technical SEO improvements, and managing a team of specialists to expand brand authority.

Location: Hybrid in Malaysia

Company

hirify.global is a global educational platform focused on personal transformation and growth.

What you will do

• Develop and execute an SEO strategy focused on AI visibility, citability, and brand authority.
• Structure and optimize content for AI-driven search using machine-readable information.
• Own and track organic growth metrics including visibility, engagement, lead generation, and revenue.
• Lead on-page and technical SEO improvements to stay ahead of search trends and algorithm changes.
• Mentor and guide a team of SEO and analytics specialists.
• Collaborate with content, social, email, and PR teams to align messaging and maximize organic reach.

Requirements

• Proven experience leading SEO strategies in fast-evolving digital environments.
• Deep understanding of AI-driven search, structured data, and entity-based optimization.
• Strong analytical skills and a data-driven approach to decision-making.
• Experience managing and mentoring teams.
• Experience with AI tools for SEO and familiarity with emerging digital platforms.
• Must be based in Malaysia (Hybrid)