VP, Brand Strategy (Healthcare)

TL;DR

VP, Brand Strategy (Healthcare): Shaping brand identity and strategic foundations for healthcare and pharma clients with an accent on differentiation and long-term growth. Focus on leading end-to-end strategy, translating complex insights into actionable plans, and guiding cross-functional teams.

Location: Remote or Hybrid (New York, NY), must be based in the US

Salary: $170,000 - $215,000 a year

Company

hirify.global is a healthcare advisory, medical, and marketing firm dedicated to ensuring every patient is identified, treated, and supported equally.

What you will do

• Lead end-to-end brand strategy across key accounts, owning direction and overall impact.
• Define brand, go-to-market, and creative strategy, including positioning and messaging architecture.
• Facilitate client workshops, strategic discussions, and presentations.
• Translate research, audience needs, and business objectives into actionable plans and briefs.
• Ensure creative execution remains aligned with the overarching brand strategy.
• Manage and mentor junior strategists, providing clear direction and feedback.

Requirements

• 10+ years of experience in brand strategy or strategic planning.
• Experience in healthcare, pharma, life sciences, or highly regulated industries.
• Proven ability to independently lead strategy across complex accounts.
• Expertise in developing positioning, messaging architecture, and GTM strategies.
• Strong storytelling and facilitation skills to translate complex data into compelling narratives.
• Work authorization for the US is required.

Culture & Benefits

• Comprehensive health package including medical, dental, and vision plans.
• 401K plan with an employer match contribution up to 4%.
• Flexible working arrangements, including hybrid and remote options.
• 20 vacation days, one personal well-being day, and gifted end-of-year holidays.
• Enhanced maternity, paternity, and fertility policies.
• Continuous professional development with on-demand training and global mobility opportunities.