Senior GTM Strategy Manager (Edtech)

TL;DR

Senior GTM Strategy Manager (Edtech): Defining and operationalizing go-to-market strategies for product launches and customer growth initiatives with an accent on cross-functional alignment between product and marketing. Focus on building scalable GTM frameworks, driving product adoption, and delivering executive-level performance reporting.

Location: Remote within Canada or hybrid in Kitchener, Toronto, Vancouver, or Winnipeg

Salary: $80,000 — $115,000 CAD

Company

A cloud company specializing in modernizing education and building the Future of Work through personalized, student-centric learning environments.

What you will do

• Define and own GTM strategy and planning frameworks for product launches and feature releases.
• Bridge the gap between product development cycles and marketing readiness to ensure accurate messaging and assets.
• Partner with Customer Success and Marketing to drive adoption, expansion, and advocacy throughout the customer lifecycle.
• Provide strategic oversight for large, cross-functional marketing campaigns tied to growth initiatives.
• Define KPIs, build reporting frameworks, and deliver actionable insights to senior leadership.
• Design and implement scalable GTM operational processes, including launch tiers and intake systems.

Requirements

• 7–10+ years of experience in B2B SaaS marketing (Product, Customer, or GTM roles).
• Must be based in Canada.
• Proven track record of leading cross-functional GTM initiatives with measurable business impact.
• Strong understanding of SaaS go-to-market models and product lifecycles.
• Proficiency with tools such as Salesforce, MCAE, and Jira.
• Ability to influence stakeholders across Product, Marketing, and Revenue teams without direct authority.

Nice to have

• Experience operating in high-growth or scale-up environments.
• Familiarity with AI applications for GTM planning, segmentation, and campaign optimization.

Culture & Benefits

• Flexible work arrangements and home internet reimbursements.
• Tuition reimbursement of up to $4,000 CAD via the SkillsWave Program.
• Employee wellbeing support, including mental health services and EFAP.
• Retirement planning and a competitive benefits package.
• Dog-friendly office spaces at the Kitchener, Winnipeg, Vancouver, and Melbourne hubs.