Sr Manager, Social Media (Marketing)

TL;DR

Senior Manager, Social Media (Marketing): Leading social strategy for hirify.global Masterbrand and hirify.global Creations to drive cultural relevance and community engagement with an accent on platform-native storytelling and audience growth. Focus on translating brand strategy into actionable narratives and identifying real-time cultural moments across TikTok, Reddit, and YouTube.

Location: El Segundo, California

Salary: $148,000 – $186,000 Yearly

Company

hirify.global is a leading global toy and family entertainment company and owner of iconic brand portfolios including Barbie, Hot Wheels, and Fisher-Price.

What you will do

• Lead social strategy for hirify.global Masterbrand and hirify.global Creations across Meta, TikTok, Reddit, and YouTube.
• Translate brand strategy into platform-native social narratives and build always-on content ecosystems.
• Drive audience growth, engagement, and brand relevance through innovative social programming and community-first thinking.
• Collaborate with cross-functional teams (Brand Marketing, Creative, PR, Gaming) to develop integrated campaigns.
• Identify and activate cultural moments, internet trends, and fandom behaviors in real time.
• Manage and develop an Associate, Social Media, overseeing daily channel management and execution.

Requirements

• 8+ years of experience in social media, digital marketing, or cultural marketing within a global brand or agency.
• Deep expertise in Instagram, TikTok, YouTube, Reddit, and emerging social spaces.
• Proven track record of creating culturally relevant campaigns that generate meaningful online conversation.
• Strong strategic thinking with the ability to translate high-level brand strategy into actionable social plans.
• Experience using social listening and analytics tools to derive actionable insights.
• Excellent storytelling, communication, and presentation skills.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture that values diverse ideas and voices.
• Opportunity to shape the voice of iconic global brands.
• Performance-driven environment focused on innovation and excellence.
• Collaborative team culture with an emphasis on shared values and collective capabilities.