Senior Consumer Insights Analyst (Consumer Electronics)

TL;DR

Senior Consumer Insights Analyst (Consumer Electronics): Leading the consumer research lifecycle to integrate market intelligence into product development and go-to-market strategies with an accent on qualitative and quantitative methodologies. Focus on synthesizing latent consumer needs into actionable innovation recommendations and managing complex research workstreams.

Location: Hybrid (must be in-office 3 days per week) in the United States

Salary: $74,100 – $110,000 USD

Company

Global product design and technology company known for the Shark and Ninja brands, specializing in disruptive lifestyle solutions.

What you will do

• Lead consumer insights within cross-functional teams to align research with product priorities and GTM strategy.
• Own the end-to-end research lifecycle, including survey design, moderation, and data analysis.
• Identify latent consumer needs and pain points to drive product improvements and innovation.
• Select and manage external research partners to ensure high-quality, efficient execution.
• Translate quantitative and qualitative data into strategic narratives for senior stakeholders.
• Manage multiple research workstreams autonomously in a fast-paced environment.

Requirements

• Bachelor's degree in Marketing, Psychology, Consumer Behavior, or a quantitative field.
• 4–7 years of consumer research experience, preferably in CPG or consumer electronics.
• Expertise in Concept Testing, TURF, Pricing Sensitivity, and Segmentation.
• Hands-on experience moderating focus groups and conducting one-on-one interviews.
• Proficiency in managing research vendors and agency partners.
• Willingness to be in-office 3 days per week to foster collaboration.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan with company matching.
• Health Savings Account (HSA) with company contribution.
• Employee stock purchase program.
• Generous paid time off and company holidays.
• Additional perks including pet insurance and product discounts.