Director, Product Marketing (Fintech)

TL;DR

Director, Product Marketing (Fintech): Developing product positioning and go-to-market strategies for a financial technology platform with an accent on retirement, education, and healthcare savings. Focus on creating sales enablement tools, orchestrating product launches, and driving middle-of-the-funnel lead generation.

Location: Hybrid in New York City

Salary: $120,000 – $150,000 base

Company

A financial technology company powering the new savings economy across retirement, education, and healthcare sectors.

What you will do

• Develop new product positioning to effectively articulate and differentiate the company's value proposition.
• Strategize and plan the launch of new products and partnerships through cross-functional coordination.
• Build essential sales tools and tactics, including presentations, collateral, and internal communications.
• Collaborate with the marketing team to communicate releases and drive demand generation.
• Support the sales team through trainings and enablement tools to deepen product understanding.
• Conduct market research and competitive analysis to gather buyer behavior insights.

Requirements

• 7+ years of B2B product marketing experience.
• Proven experience managing and leading a team.
• Deep understanding of the financial services industry and retirement plan market.
• Experience in branding, communications strategy, partnerships, and product development.
• Demonstrated startup mentality and ability to adapt to changing business priorities.
• Must be based in New York City for a hybrid office arrangement.

Culture & Benefits

• Competitive health coverage and generous vacation offerings.
• 401(k) retirement plan.
• Hybrid office policy with access to modern workspaces in NYC, Austin, King of Prussia, and Phoenix.
• Collaborative, entrepreneurial, and high-growth startup environment.
• Dedicated Employee Wellbeing Committee.

Hiring process

• Initial 1-2 introductory conversations about experience and interests.
• Skill or experience screen (e.g., deep experience call).
• Virtual or in-person interview panel.
• Final reference check with current or former supervisors and peers.