Senior Product Marketing Analyst (Fintech)

TL;DR

Senior Product Marketing Analyst (Fintech): Driving the go-to-market strategy for surveillance products with an accent on translating complex technical capabilities into compelling sales-ready content and competitive positioning. Focus on executing product launches, conducting market research, and collaborating cross-functionally to drive pipeline growth and product adoption.

Location: Must be based in New York City, with a hybrid work environment (at least 3 days a week in office). Applicants must be authorized to work in the U.S. without sponsorship.

Salary: $79,000–$138,000

Company

hirify.global is a global technology company serving the capital markets and other industries with advanced data, analytics, software, and client services.

What you will do

• Plan and execute product and feature launches with clear messaging and positioning.
• Collaborate with Revenue and Client Marketing teams on integrated go-to-market campaigns.
• Develop sales-ready assets including pitch decks, solution guides, and case studies.
• Conduct competitive research and monitor market trends to inform positioning strategies.
• Partner with cross-functional teams to align product narratives with broader marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or equivalent experience.
• 1–3 years of experience in product marketing or go-to-market functions in B2B or enterprise tech.
• Strong written and verbal communication skills for translating technical concepts.
• Analytical mindset with experience using data and customer feedback to shape strategy.
• Proven ability to collaborate in a cross-functional, matrixed environment.
• Must be authorized to work in the U.S. without visa sponsorship.

Nice to have

• Familiarity with surveillance technology, compliance, or regulatory technology.
• Experience with competitive intelligence programs or customer persona development.
• Exposure to demand generation or solutions consulting.

Culture & Benefits

• Competitive rewards package including annual bonus and equity.
• 401(k) program with 6% employer match and Employee Stock Purchase Program.
• Comprehensive medical, dental, and vision coverage.
• Paid parental leave, fertility benefits, and bereavement leave.
• Education Assistance Program and robust professional development opportunities.