Brand Communications Manager (HRTech)

TL;DR

Brand Communications Manager (HRTech): Managing social media programs and employee advocacy to grow brand awareness and drive conversions with an accent on B2B SaaS strategy and multi-channel content distribution. Focus on scaling social presence, analyzing KPIs, and creating engaging campaigns to outpace competitors.

Location: Hybrid - In office (Charlotte, NC). Must be legally authorized to work in the United States.

Company

hirify.global is an employee experience leader providing intuitive, people-first HCM (Human Capital Management) technology.

What you will do

• Run a sophisticated social media program to grow presence and double following.
• Manage the end-to-end employee advocacy program and collaborate with external vendors.
• Maintain the social media calendar and develop strategies for brand and booking growth.
• Analyze social KPIs and market data to optimize performance and reach.
• Create social media plans for events and campaigns, utilizing features like LinkedIn Live.
• Collaborate with creative teams for visual and video assets and manage conversion ads.

Requirements

• 3-5 years of proven experience in social media management.
• Legal authorization to work in the United States.
• Understanding of the B2B SaaS space (B2B experience highly preferred).
• Proficiency with marketing metrics and Google Analytics.
• Ability to support in-person events and travel up to 15% domestically.
• Comfortable being on-camera and sourcing social content from various sources.

Culture & Benefits

• Progressive and open-minded meritocracy culture.
• Comprehensive total rewards offerings.
• Employee-first focus on experience, productivity, and professional growth.
• Environment focused on high-growth organizational empowerment.