Parenting Project Manager (Marketing)

TL;DR

Parenting Project Manager (Marketing): Coordinating large-scale digital campaigns and content commissioning for CBeebies to drive reach among parents with an accent on multi-platform delivery and stakeholder alignment. Focus on developing promotional plans guided by audience insight and managing resources for high-profile 360’ campaigns.

Location: MediaCity, Salford. Must be based in or have the right to work in the UK. Flexible working options are available.

Salary: £45,000–£55,000

Company

The hirify.global is the leading Children's broadcaster in the UK, reaching millions of kids aged 0-12 each week with globally recognized brands.

What you will do

• Coordinate large-scale promotional moments throughout the year to drive earned reach among parents.
• Develop and deliver the promotional plan for CBeebies Parenting across all audience touchpoints based on audience insights.
• Act as the primary link between Marketing, Press, Communications, Commissioning Executives, and the wider digital team.
• Monitor activity performance and provide feedback to stakeholders to optimize future promotional strategies.
• Manage resource planning for promotional activity, including budget allocation and skill requirements.
• Collaborate with the partnerships team to identify external brands and organizations to expand audience reach.

Requirements

• Experience managing high-profile 360’ campaigns and defined budgets.
• Strong organization, planning, and presentation skills with clear stakeholder communication.
• Detailed understanding of content requirements for various digital platforms and social media trends.
• Proven experience in multi-stakeholder management within a brand management environment.
• Strong problem-solving skills and the ability to handle conflicting priorities.
• Right to work in the UK is required.

Nice to have

• Knowledge of compliance policies and strong editorial decision-making skills.
• Ability to analyze, interpret, and apply media research and audience data.
• Experience working with in-house creative resources, external agencies, and third parties.
• Background in event management.
• Understanding of children’s/youth audiences and the wider children’s media landscape.
• Experience in digital commissioning for platforms like YouTube and social media.

Culture & Benefits

• Flexible 35-hour working week.
• 25 days annual leave with the option to purchase an additional 5 days.
• Defined pension scheme.
• Discounted dental, health care, and gym memberships.
• Inclusive, values-based work environment focusing on diversity and belonging.
• Opportunities for excellent career and professional development.