Junior Performance Marketing Specialist (SaaS)

TL;DR

Junior Performance Marketing Specialist (SaaS): Supporting the execution, optimization, and growth of paid marketing channels with an accent on campaign management, data analysis, and pipeline contribution. Focus on launching campaigns across platforms like Google, LinkedIn, and Meta, while leveraging AI tools to enhance marketing workflows and performance reporting.

Location: Hybrid (Utrecht, Netherlands)

Company

hirify.global is an AI-powered customer engagement platform that unifies communication channels into a single shared inbox to streamline customer-facing team workflows.

What you will do

• Support the planning, setup, and optimization of paid campaigns across Google, LinkedIn, Meta, and Reddit.
• Collaborate with the Growth Marketing Manager to execute demand and lead generation initiatives.
• Monitor campaign performance to improve conversion rates, SQL contribution, and overall ROI.
• Build and maintain performance reports using tools like HubSpot and Google Sheets.
• Conduct keyword, audience, and competitor research to inform campaign testing and strategy.
• Utilize AI tools to improve research, reporting, and creative testing workflows.

Requirements

• Must be based in or able to commute to Utrecht, Netherlands.
• Initial hands-on experience in performance, paid media, or digital marketing.
• Proficiency with paid media platforms such as Google Ads, LinkedIn Ads, or Meta Ads.
• Strong analytical skills with comfort in working with numbers and spreadsheets.
• Proactive mindset with the ability to identify issues and suggest improvements.
• Good communication skills for cross-departmental collaboration.

Nice to have

• Degree in Marketing, Business, Economics, or related field.
• Experience in B2B SaaS or lead generation environments.
• Familiarity with HubSpot, Notion, and Claude.
• Knowledge of A/B testing, landing page optimization, or SEO.

Culture & Benefits

• Hybrid working model with 60 days per year to work abroad.
• 28 vacation days plus a sabbatical program after two years.
• Learning budget and dedicated time off for professional development.
• Mental health support via on-demand psychologists.
• Pension contribution and monthly internet/phone allowance.
• Daily warm lunches provided at the Utrecht office.

Hiring process

• Introductory call with the Talent team.
• Manager interview focusing on experience and expectations.
• Practical assignment to demonstrate real-world skills.
• Team connection meeting to confirm mutual fit.