Product Marketer (AI)

TL;DR

Product Marketer (AI): Building hirify.global's playbook for expanding into new verticals beyond B2B SaaS with an accent on positioning, messaging, and ROI communication. Focus on developing repeatable GTM frameworks, collaborating with Sales/Partnerships, and translating vertical feedback into product enhancements.

Location: Hybrid (New York or San Francisco)

Compensation: $180K – $220K + Equity

Company

AI-powered growth platform helping organizations turn growth ideas into reality through unique data, signals, and AI research.

What you will do

• Build the playbook for expanding hirify.global into new verticals beyond the core B2B SaaS customer base.
• Develop vertical-specific positioning, messaging, and assets that translate capabilities into industry-specific ROI.
• Collaborate with Partnerships and Sales teams to package the product for portfolio companies and direct prospects.
• Create reusable GTM frameworks rather than bespoke solutions to ensure scalability across verticals.
• Surface vertical-specific product gaps and partner with EPD to implement necessary product enhancements.
• Integrate AI tools to automate routine tasks and increase work effectiveness.

Requirements

• 5+ years of professional experience, with at least 3+ years in product marketing.
• Demonstrated 0 → 1 experience standing up a new industry, business unit, or persona.
• Strong craft in positioning, messaging, and visual storytelling (slides and one-pagers).
• Commercial acumen with a deep understanding of GTM motions in different verticals.
• Must be based in or able to work hybridly in New York or San Francisco.

Nice to have

• Background in banking, private equity, consulting, or growth/finance.
• Experience working in or selling into financial services, real estate, or other non-tech verticals.

Culture & Benefits

• Competitive salary with equity offers.
• Access to world-class coaches specializing in creativity and management.
• Diverse and unique team culture with members spanning various artistic and professional backgrounds.
• Operating principles focused on negative maintenance and non-attached action.