Service Line Marketing Lead (Product Marketing)

TL;DR

Service Line Marketing Lead (Product Marketing): Shaping the market presence and executive narratives for Technology Advisory and Product Innovation services with an accent on C-suite positioning and product-centric value propositions. Focus on developing high-credibility assets, competitive market intelligence, and aligning go-to-market motions to win priority accounts.

Location: New York City, USA. Must have US work authorization; sponsorship is not provided.

Salary: $112,000 — $170,000 USD

Company

hirify.global is a leading global technology consultancy that helps clients solve complex business problems through engineering-led innovation.

What you will do

• Define and evolve differentiated executive narratives for Technology Advisory and Product Innovation service lines.
• Translate technical capabilities into board-level messaging tailored for CEOs, CFOs, and CTOs.
• Develop high-credibility executive assets, including POVs, white papers, and client impact stories.
• Lead competitive market research and synthesize client feedback into actionable content themes.
• Collaborate with Global Campaigns, Field Marketing, and AI teams to integrate narratives into broader offerings.
• Manage and optimize capabilities pages on the corporate website to drive engagement and differentiation.

Requirements

• Experience in B2B Product or Service Line Marketing, preferably within high-end consulting or professional services.
• Proven track record of marketing to C-suite and senior executive audiences.
• Deep understanding of modern product operating models, platform thinking, and the digital product lifecycle.
• Solid knowledge of the enterprise technology landscape, including AI and modernization.
• Must have current US work authorization that does not require sponsorship now or in the future.
• Ability to operate effectively in a global, matrixed organization through influence rather than direct authority.

Nice to have

• Experience supporting account-based, pursuit-led, or partnership-driven go-to-market motions.

Culture & Benefits

• Highly autonomous career development with no one-size-fits-all paths.
• Strong cultivation culture supported by interactive tools and numerous development programs.
• Inclusive community of colleagues focused on continuous learning and professional growth.
• Collaborative environment that empowers employees to lead their own career journeys.