Service Line Marketing Lead (AI)

Location: Hybrid role in New York City, New York, USA

Salary: $112,000–$170,000 USD annually

Company

Technology consultancy helping clients solve complex business problems through engineering-led technology solutions.

What you will do

• Define differentiated executive narratives for Technology Advisory and Product Innovation services.
• Develop board-level positioning, competitive value propositions, campaign concepts, and product lifecycle messaging.
• Create and orchestrate executive assets including points of view, white papers, client impact stories, case studies, and testimonials.
• Support advisory-led entry strategies, executive pursuit narratives, account-based motions, and sales enablement.
• Maintain service line capability pages and ensure consistent, credible messaging across campaigns, web content, analyst engagement, and executive materials.
• Collaborate with service line leaders, global content and campaign teams, field marketing, partner marketing, analyst relations, and strategic partners.

Requirements

• Experience in B2B product marketing or service line marketing, preferably in consulting or professional services.
• Proven experience marketing to C-suite and senior executive audiences.
• Understanding of product management, platform thinking, and the digital product lifecycle from discovery to scale.
• Knowledge of product development, AI, modernization, and enterprise technology landscapes.
• Commercial understanding of revenue models, pipeline quality, attach rate, and downstream business impact.
• Applicants must be authorized to work in the United States without current or future visa sponsorship.

Nice to have

• Experience with account-based, pursuit-led, or partnership-driven go-to-market motions.
• Experience in global, matrixed organizations where outcomes are achieved through influence rather than direct ownership.

Culture & Benefits

• Individual career development supported by interactive tools and development programs.
• Collaborative cultivation culture focused on continuous learning and professional growth.
• Inclusive workplace with equal-opportunity employment practices.
• Reasonable accommodations available throughout the recruitment process.