Senior Associate - Campaign Management (Marketing Automation)

TL;DR

Senior Associate - Campaign Management (Marketing Automation): Building and executing multi-channel marketing campaigns with an accent on marketing automation platforms and lead lifecycle management. Focus on strategizing customer journeys, managing technical campaign execution, and ensuring data-driven performance through Marketo and SQL analytics.

Company

hirify.global is a technology-led healthcare solutions provider focused on enabling healthcare organizations to be future-ready through innovation and customer-centric strategies.

What you will do

• Build and execute B2B and B2C marketing campaigns aligned with business goals and KPIs.
• Strategize and implement marketing automation workflows for customer lifecycles across multiple channels.
• Manage lead generation, lead nurturing, and account-based marketing (ABM) initiatives.
• Configure and maintain Marketo programs, including lead scoring, routing, and cleansing.
• Develop and maintain campaign dashboards and perform platform audits.
• Lead and coordinate with technical campaign execution teams to ensure process quality.

Requirements

• 1–3 years of experience in marketing automation, with at least 2+ years specifically on Marketo.
• Strong proficiency in SQL and Excel.
• Solid understanding of front-end technologies including HTML5, CSS3, and JavaScript.
• Knowledge of domain and IP management, including SPAM filter criteria and domain warm-up processes.
• Ability to bridge business strategy with technical execution.
• Experience in multi-channel marketing processes, preferably within the pharmaceutical industry.

Nice to have

• Marketo certifications.
• Experience with Velocity scripting for email.
• Ability to establish and optimize campaign development and QA processes.

Culture & Benefits

• Opportunities for global career growth in a fast-paced environment.
• Mentorship from industry experts at the intersection of healthcare and technology.
• Commitment to a culture of inclusion, diversity, and entrepreneurship.
• Focus on innovation, collaboration, and customer obsession.