Lead Product Manager (CRM)

TL;DR

Lead Product Manager (CRM): Defining and scaling the CRM and agent tooling platform for the hirify.global Local distribution channel with an accent on agent productivity, lead management, and pipeline visibility. Focus on building 0-to-1 product features, integrating AI into agent workflows, and optimizing unit economics.

Location: Must be based in or be able to relocate to Columbus, Ohio

Company

Insurtech startup integrating insurance into the home and auto ownership experience through a digital marketplace.

What you will do

• Define the product vision and roadmap for the CRM and agent tooling platform.
• Translate agent workflows and distribution dynamics into detailed product requirements.
• Conduct user research with agents, loan officers, and referral partners to reduce friction.
• Lead cross-functional teams through discovery and delivery of features for agent productivity.
• Design and build onboarding, lead management, and performance tracking experiences.
• Integrate AI and automation into workflows to increase throughput.

Requirements

• 7+ years of product management experience, including 2+ years in a lead or senior role.
• Proven track record of building and launching new products (0-to-1).
• Experience owning CRM, sales enablement, or partner-facing platforms.
• Proficiency in SQL for independently querying datasets and monitoring product health.
• Must be based in or willing to relocate to Columbus, Ohio.
• Must be currently authorized to work in the US without sponsorship.

Nice to have

• Startup or 0-to-1 product experience.
• Experience building tools for distributed sales teams or franchisee networks.
• Familiarity with insurance distribution, mortgage origination, or financial services.
• Experience integrating CRM platforms like Salesforce or HubSpot.

Culture & Benefits

• Ownership stake via company stock options.
• Full company-covered Health, Dental, and Vision insurance plus HSA.
• 401(k) Retirement Plan and Unlimited Paid Time Off.
• Paid continuing education, licensing, and professional development.
• Modern HQ in Columbus with amenities including coffee/espresso bar and gaming areas.