SEO/ASO Lead (Fintech)

TL;DR

SEO/ASO Lead (Fintech): Driving organic search and app store acquisition for UK/IE markets with an accent on AI-driven discovery and technical performance. Focus on scaling content production, optimizing headless CMS architecture, and delivering measurable growth in account opens and funded trades.

Location: Must be based in or able to commute to London (Hybrid: 3 days in office)

Company

hirify.global is a FTSE 100 fintech company operating globally, serving over 1.3 million customers with a focus on scale, trust, and innovation.

What you will do

• Own the full acquisition funnel from search to first trade, ensuring all actions drive measurable commercial outcomes.
• Identify and execute high-impact SEO and ASO opportunities, managing technical audits and content briefs.
• Integrate AI tooling to scale content production, automate technical checks, and improve visibility in AI-driven search tools.
• Collaborate with the website manager on headless CMS builds, Core Web Vitals, and structured data implementation.
• Report performance metrics to senior stakeholders, connecting organic rankings to conversion and revenue growth.
• Partner with the central SEO hub in Poland to align on technical execution and strategy.

Requirements

• 5+ years of hands-on SEO and ASO experience with a focus on revenue and pipeline growth.
• Strong technical SEO skills including crawl analysis, Core Web Vitals, hreflang, and structured data.
• Proven ability to work directly in a headless CMS environment alongside engineering teams.
• Experience working within content constraints and legal compliance frameworks.
• Ability to make prioritization calls and ship work in short, fast-paced sprints.
• Must be able to work in the London office 3 days per week.

Culture & Benefits

• Competitive salary with a 12% flexible benefits package.
• Private medical cover for you and your family and life insurance.
• 25 days holiday plus birthday off and additional volunteer days.
• Unlimited access to LinkedIn Learning.
• Enhanced parental leave and support networks.
• Collaborative environment with a focus on diversity, inclusion, and professional development.