Paid Media Specialist (Performance Marketing)

TL;DR

Paid Media Specialist (Performance Marketing): Managing and optimizing paid campaigns across Meta, Google Ads, LinkedIn, and TikTok for a diverse client portfolio with an accent on measurable online performance and scalability. Focus on campaign tracking, attribution via GTM/GA4, and refining audience targeting to drive conversions.

Location: Hybrid in London (1 day per week in office)

Salary: £200–£350 per day

Company

A fast-growing creative and digital agency supporting ambitious brands across e-commerce, hospitality, lifestyle, and consumer product sectors.

What you will do

• Build, manage, and optimize paid campaigns across Meta, Google Ads, LinkedIn, and TikTok.
• Execute PPC activities including Search, Display, remarketing, and Performance Max campaigns.
• Monitor performance against KPIs to identify efficiency and result improvements.
• Manage campaign tracking, tagging, and attribution using Google Tag Manager and GA4.
• Collaborate with creative and strategic teams to refine audience targeting and overall digital strategy.

Requirements

• Strong hands-on experience managing paid social and PPC campaigns across multiple platforms.
• Proficiency with Google Tag Manager, conversion tracking, pixels, and GA4 reporting.
• Proven ability to launch campaigns from scratch and optimize live environments.
• Analytical skills to transform campaign data into clear, actionable recommendations.
• Must be based in or able to work hybrid in London (1 day per week).

Culture & Benefits

• Flexible freelance arrangement with one dedicated retained day per week.
• Opportunity to work with a varied portfolio of established and growing brands.
• Direct collaboration with senior agency leadership and decision-makers.
• Autonomy to influence paid media performance strategies.